# Branding Guidelines

Logux visual identity is based on [**Linguopunk** philosophy](https://twitter.com/andreysitnik/status/1258058327029841928): language and writing system diversity, combining digital culture with old writing systems. You can find inspiration in [Twitter account](https://twitter.com/linguopunk).

Few examples: [English in Korean style](https://twitter.com/linguopunk/status/925633915401973761), [Modern Gothic Calligraphy](https://twitter.com/linguopunk/status/834375284187095040), [Round-robin](https://twitter.com/linguopunk/status/897729669289693186), [Kufic script](https://twitter.com/linguopunk/status/849169543520038912), [English as Japanese stamps](https://twitter.com/linguopunk/status/973831384585375744), [Persian calligraphy](https://twitter.com/linguopunk/status/1008982998140837888), [Arabic calligraphy](https://twitter.com/linguopunk/status/852068906680373248), [Andrey Martynov](https://twitter.com/linguopunk/status/814456903099158528), [Georgian calligraphy](https://twitter.com/linguopunk/status/924033568543821824), [Valentine Sidorov](https://twitter.com/linguopunk/status/813716142275567616), [old books](https://twitter.com/linguopunk/status/1011519731826937856).

## Logo with Name

[![](https://logux.org/branding/logotype-light.svg)](https://logux.org/branding/logotype-light.svg)[![](https://logux.org/branding/logotype-dark.svg)](https://logux.org/branding/logotype-dark.svg)

## Logo

[![](https://logux.org/branding/logo-light.svg)](https://logux.org/branding/logo-light.svg)[![](https://logux.org/branding/logo-dark.svg)](https://logux.org/branding/logo-dark.svg)

[Anton Lovchikov](https://twitter.com/antiflasher) created a logo that subtly references a [circular writing system](https://www.youtube.com/watch?v=Qd8zT1YAUck) from the [Arrival](https://en.wikipedia.org/wiki/Arrival_\(film\)) movie

## Font

We are using the free [Kurbanistika](https://www.behance.net/gallery/35526923/KURBANISTIKA-free-font) font by Misha Priemyshev.

This is decorative font without focusing on readability. It should be used only for big and non-critical texts.

## Colors

| Name         | HEX Code  | Sample |
| ------------ | --------- | ------ |
| Black        | `#1f1f1f` |        |
| Accent       | `#f5a623` |        |
| Light Accent | `#fbd469` |        |